Sony’s new α7R II Delivers Innovative Imaging Experience with World’s First Back-Illumin

Sony, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the new flagship full-frame mirrorless camera, the α7R II. The new α7R II interchangeable lens camera features the world’s first back-illuminated full- frame Exmor R™ CMOS sensor 1, which realises high-resolution (approximately 42.4 effective megapixels), high-sensitivity (expandable up to ISO 102400) 2 and high-speed AF response up to 40 per cent faster than the original α7R, thanks to 399 focal plane phase-detection AF points. The camera also includes a 5-axis image stabilisation system borrowed from the acclaimed α7 II model, and has the ability to shoot and record 4K videos in multiple formats including Super

35mm (without pixel binning) and full-frame format, a world’s first for digital cameras.

Additionally, it has a newly refined XGA OLED Tru-Finder™ with the world’s highest (0.78x) viewfinder magnification 3.

“Sony continues to deliver game-changing imaging products that are changing the way imaging enthusiasts, hobbyists and professionals can see and capture the world,” said Dai Tanaka,

General Manager, Digital Imaging Division, Sony Electronics Asia Pacific.

Kimio Maki, Senior General Manager of Digital imaging Business Group for Sony Corporation, added, “By harmonising high resolution, sensitivity and speed, we’re delivering a high-level full-frame imaging experience unlike anything else in the market today, with Sony’s newlydeveloped, world’s first back-illuminated 35mm full frame CMOS sensor.”

The new α7R II will be available in Singapore today at all Sony Stores, Sony Centres, and selected Sony authorised dealers at a recommended retail price of S$4,099 (body only).

In conjunction to the launch, from 6 to 9 August 2015, customers who purchased the α7R II will receive the following free gifts:

1. Leather Camera Strap (worth S$139)

2. 64GB SDXC Memory Card ( Worth S$196)

Lenses are also available at a promotional price with purchase of the camera. More information can be found in the attached and enclosed flier.